Although the article is brief, I wanted to post a link because I’ve been having a lot of conversations about personalization in web 3.0 recently, but this is the first time I’ve seen it printed. A few years ago most retailers were not online yet. Up until about a year ago, most designers were not online and their website simply a location where they displayed their logo, front and center. That was it.
Now, most retailers and designers now have an online presence which has created massive product dispersment across the web and therfore a new challenge for consumers trying to find what they want online. There are so many products and a lot of them are just noise to most consumers. What we’re doing a Combine Couture simplifies online luxury shopping by allowing consumers to shop all relevant products from major retailers through a single checkout hosted on Combine Couture. The added search tools help consumers to find what they are looking for and filter out anything they aren’t interested in. The old brick and mortar retail model of making customers walk through your entire store may work for just that, brick and mortar stores, but it doesn’t translate to the online space. Online consumers are are technology-savvy and expect more from their user experience. If you make them walk through the “whole store”, they’ll walk out the door. Check out CombineCouture.com to see how we are working on changing the direction of the future of online retail.